Volume 4, Issue 3, May 2019, Page: 125-134
Attitude and Intention to Buy Vietgap Vegetables of Inhabitants at Ho Chi Minh City, Vietnam
Ha Nam Khanh Giao, The Faculty of Air Transport, Vietnam Aviation Academy, Ho Chi Minh, Vietnam
Received: Jan. 31, 2019;       Accepted: May 29, 2019;       Published: Jun. 11, 2019
DOI: 10.11648/j.ijae.20190403.16      View  79      Downloads  15
Abstract
The research aims at analyzing how the attitude factors affect the intention to buy VietGAP vegetables in Ho Chi Minh city, Vietnam (HCMC), by intervewing 633 inhabitants. The method of Cronbach’s Alpha analysis, EFA analysis, CFA analysis and structural equation modelling (SEM) were used with the SPSS and AMOS programs. The result shows that there are 04 attitude factors affects on the intention to buy VietGAP vegetables in HCMC decreasingly: (1) Vegetables safety, (2) Belief, (3) Health concern, (4) Subjective norm. The research also suggests some solutions to the VietGAP vegetable producers to enhance the selling capability.
Keywords
VietGAP Food, Consumer Behavior, Ho Chi Minh City, Structural Equation Modelling, Purchase Intention
To cite this article
Ha Nam Khanh Giao, Attitude and Intention to Buy Vietgap Vegetables of Inhabitants at Ho Chi Minh City, Vietnam, International Journal of Agricultural Economics. Vol. 4, No. 3, 2019, pp. 125-134. doi: 10.11648/j.ijae.20190403.16
Copyright
Copyright © 2019 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/) which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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