Economic Analysis of Marketing Beetroot Bulbs in Kaduna Metropolis, Kaduna State, Nigeria

Ariyo Oluyinka Christopher

doi:doi:10.11648/j.ijae.20230801.11

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Economic Analysis of Marketing Beetroot Bulbs in Kaduna Metropolis, Kaduna State, Nigeria

Ariyo Oluyinka Christopher

Published in International Journal of Agricultural Economics (Volume 8, Issue 1)

Received: 21 November 2022 Accepted: 21 December 2022 Published: 31 January 2023

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Abstract

Beetroot is one of the highly nutritious vegetable that provides health benefits to the people. The consumption of beetroot is on the increase because it has become a part of the diet of the populace due to the westernization of the diet of the Nigerian people, therefore there is need to conduct research on the economic analysis of its marketing. The study analyses the economics of beetroot bulbs marketing in Kaduna Metropolis. Multi stage sampling techniques was employed for the study. Three major markets were purposively selectedfrom where 90 respondents were randomly picked. Data were collected with well structure questionnaires and analysed with descriptive statistics, costs and return, and financial analysis such as gross ratio, operating ratio and return per capital invested. The results showed that both male (62.22%) and female (37.78%) are involved in beetroot bulbs marketing in the study area, with highest age range of 21-30 (46.67%), married (77.78%) with household size of 6-10 persons (42.22%) and educated with primary, secondary and tertiary education (81.12%). The result of costs and return revealed that the marketing of beetroot bulbs is profitable with a net profit of N 47,686.08 per respondents per month. The financial indicators revealed that the business is viable and worthwhile to embark upon. The study further showed that inadequate capita (16.88%), storage losses (15.83%), high transport charges (13.12%), poor road network (11.46%), inadequate storage facilities (10.83%), and price fluctuation (10%) were the constraints of beetroot marketing. The study concluded that beetroot marketing is a profitable and viable business which can serve as a source of living to the teeming unemployed youths in the study area.

Published in	International Journal of Agricultural Economics (Volume 8, Issue 1)
DOI	10.11648/j.ijae.20230801.11
Page(s)	1-6
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

Beetroot Bulbs, Marketing, Profitable, Kaduna Metropolis, Nigeria

References

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Ariyo Oluyinka Christopher. (2023). Economic Analysis of Marketing Beetroot Bulbs in Kaduna Metropolis, Kaduna State, Nigeria. International Journal of Agricultural Economics, 8(1), 1-6. https://doi.org/10.11648/j.ijae.20230801.11

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ACS Style

Ariyo Oluyinka Christopher. Economic Analysis of Marketing Beetroot Bulbs in Kaduna Metropolis, Kaduna State, Nigeria. Int. J. Agric. Econ. 2023, 8(1), 1-6. doi: 10.11648/j.ijae.20230801.11

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AMA Style

Ariyo Oluyinka Christopher. Economic Analysis of Marketing Beetroot Bulbs in Kaduna Metropolis, Kaduna State, Nigeria. Int J Agric Econ. 2023;8(1):1-6. doi: 10.11648/j.ijae.20230801.11

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@article{10.11648/j.ijae.20230801.11,
  author = {Ariyo Oluyinka Christopher},
  title = {Economic Analysis of Marketing Beetroot Bulbs in Kaduna Metropolis, Kaduna State, Nigeria},
  journal = {International Journal of Agricultural Economics},
  volume = {8},
  number = {1},
  pages = {1-6},
  doi = {10.11648/j.ijae.20230801.11},
  url = {https://doi.org/10.11648/j.ijae.20230801.11},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijae.20230801.11},
  abstract = {Beetroot is one of the highly nutritious vegetable that provides health benefits to the people. The consumption of beetroot is on the increase because it has become a part of the diet of the populace due to the westernization of the diet of the Nigerian people, therefore there is need to conduct research on the economic analysis of its marketing. The study analyses the economics of beetroot bulbs marketing in Kaduna Metropolis. Multi stage sampling techniques was employed for the study. Three major markets were purposively selectedfrom where 90 respondents were randomly picked. Data were collected with well structure questionnaires and analysed with descriptive statistics, costs and return, and financial analysis such as gross ratio, operating ratio and return per capital invested. The results showed that both male (62.22%) and female (37.78%) are involved in beetroot bulbs marketing in the study area, with highest age range of 21-30 (46.67%), married (77.78%) with household size of 6-10 persons (42.22%) and educated with primary, secondary and tertiary education (81.12%). The result of costs and return revealed that the marketing of beetroot bulbs is profitable with a net profit of N 47,686.08 per respondents per month. The financial indicators revealed that the business is viable and worthwhile to embark upon. The study further showed that inadequate capita (16.88%), storage losses (15.83%), high transport charges (13.12%), poor road network (11.46%), inadequate storage facilities (10.83%), and price fluctuation (10%) were the constraints of beetroot marketing. The study concluded that beetroot marketing is a profitable and viable business which can serve as a source of living to the teeming unemployed youths in the study area.},
 year = {2023}
}

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TY  - JOUR
T1  - Economic Analysis of Marketing Beetroot Bulbs in Kaduna Metropolis, Kaduna State, Nigeria
AU  - Ariyo Oluyinka Christopher
Y1  - 2023/01/31
PY  - 2023
N1  - https://doi.org/10.11648/j.ijae.20230801.11
DO  - 10.11648/j.ijae.20230801.11
T2  - International Journal of Agricultural Economics
JF  - International Journal of Agricultural Economics
JO  - International Journal of Agricultural Economics
SP  - 1
EP  - 6
PB  - Science Publishing Group
SN  - 2575-3843
UR  - https://doi.org/10.11648/j.ijae.20230801.11
AB  - Beetroot is one of the highly nutritious vegetable that provides health benefits to the people. The consumption of beetroot is on the increase because it has become a part of the diet of the populace due to the westernization of the diet of the Nigerian people, therefore there is need to conduct research on the economic analysis of its marketing. The study analyses the economics of beetroot bulbs marketing in Kaduna Metropolis. Multi stage sampling techniques was employed for the study. Three major markets were purposively selectedfrom where 90 respondents were randomly picked. Data were collected with well structure questionnaires and analysed with descriptive statistics, costs and return, and financial analysis such as gross ratio, operating ratio and return per capital invested. The results showed that both male (62.22%) and female (37.78%) are involved in beetroot bulbs marketing in the study area, with highest age range of 21-30 (46.67%), married (77.78%) with household size of 6-10 persons (42.22%) and educated with primary, secondary and tertiary education (81.12%). The result of costs and return revealed that the marketing of beetroot bulbs is profitable with a net profit of N 47,686.08 per respondents per month. The financial indicators revealed that the business is viable and worthwhile to embark upon. The study further showed that inadequate capita (16.88%), storage losses (15.83%), high transport charges (13.12%), poor road network (11.46%), inadequate storage facilities (10.83%), and price fluctuation (10%) were the constraints of beetroot marketing. The study concluded that beetroot marketing is a profitable and viable business which can serve as a source of living to the teeming unemployed youths in the study area.
VL  - 8
IS  - 1
ER  -

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Author Information

Ariyo Oluyinka Christopher

Department of Entrepreneurship and Innovative Agriculture, Federal College of Forestry Mechanization, Kaduna, Nigeria

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Ariyo Oluyinka Christopher. (2023). Economic Analysis of Marketing Beetroot Bulbs in Kaduna Metropolis, Kaduna State, Nigeria. International Journal of Agricultural Economics, 8(1), 1-6. https://doi.org/10.11648/j.ijae.20230801.11

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ACS Style

Ariyo Oluyinka Christopher. Economic Analysis of Marketing Beetroot Bulbs in Kaduna Metropolis, Kaduna State, Nigeria. Int. J. Agric. Econ. 2023, 8(1), 1-6. doi: 10.11648/j.ijae.20230801.11

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AMA Style

Ariyo Oluyinka Christopher. Economic Analysis of Marketing Beetroot Bulbs in Kaduna Metropolis, Kaduna State, Nigeria. Int J Agric Econ. 2023;8(1):1-6. doi: 10.11648/j.ijae.20230801.11

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@article{10.11648/j.ijae.20230801.11,
  author = {Ariyo Oluyinka Christopher},
  title = {Economic Analysis of Marketing Beetroot Bulbs in Kaduna Metropolis, Kaduna State, Nigeria},
  journal = {International Journal of Agricultural Economics},
  volume = {8},
  number = {1},
  pages = {1-6},
  doi = {10.11648/j.ijae.20230801.11},
  url = {https://doi.org/10.11648/j.ijae.20230801.11},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijae.20230801.11},
  abstract = {Beetroot is one of the highly nutritious vegetable that provides health benefits to the people. The consumption of beetroot is on the increase because it has become a part of the diet of the populace due to the westernization of the diet of the Nigerian people, therefore there is need to conduct research on the economic analysis of its marketing. The study analyses the economics of beetroot bulbs marketing in Kaduna Metropolis. Multi stage sampling techniques was employed for the study. Three major markets were purposively selectedfrom where 90 respondents were randomly picked. Data were collected with well structure questionnaires and analysed with descriptive statistics, costs and return, and financial analysis such as gross ratio, operating ratio and return per capital invested. The results showed that both male (62.22%) and female (37.78%) are involved in beetroot bulbs marketing in the study area, with highest age range of 21-30 (46.67%), married (77.78%) with household size of 6-10 persons (42.22%) and educated with primary, secondary and tertiary education (81.12%). The result of costs and return revealed that the marketing of beetroot bulbs is profitable with a net profit of N 47,686.08 per respondents per month. The financial indicators revealed that the business is viable and worthwhile to embark upon. The study further showed that inadequate capita (16.88%), storage losses (15.83%), high transport charges (13.12%), poor road network (11.46%), inadequate storage facilities (10.83%), and price fluctuation (10%) were the constraints of beetroot marketing. The study concluded that beetroot marketing is a profitable and viable business which can serve as a source of living to the teeming unemployed youths in the study area.},
 year = {2023}
}

Copy | Download

TY  - JOUR
T1  - Economic Analysis of Marketing Beetroot Bulbs in Kaduna Metropolis, Kaduna State, Nigeria
AU  - Ariyo Oluyinka Christopher
Y1  - 2023/01/31
PY  - 2023
N1  - https://doi.org/10.11648/j.ijae.20230801.11
DO  - 10.11648/j.ijae.20230801.11
T2  - International Journal of Agricultural Economics
JF  - International Journal of Agricultural Economics
JO  - International Journal of Agricultural Economics
SP  - 1
EP  - 6
PB  - Science Publishing Group
SN  - 2575-3843
UR  - https://doi.org/10.11648/j.ijae.20230801.11
AB  - Beetroot is one of the highly nutritious vegetable that provides health benefits to the people. The consumption of beetroot is on the increase because it has become a part of the diet of the populace due to the westernization of the diet of the Nigerian people, therefore there is need to conduct research on the economic analysis of its marketing. The study analyses the economics of beetroot bulbs marketing in Kaduna Metropolis. Multi stage sampling techniques was employed for the study. Three major markets were purposively selectedfrom where 90 respondents were randomly picked. Data were collected with well structure questionnaires and analysed with descriptive statistics, costs and return, and financial analysis such as gross ratio, operating ratio and return per capital invested. The results showed that both male (62.22%) and female (37.78%) are involved in beetroot bulbs marketing in the study area, with highest age range of 21-30 (46.67%), married (77.78%) with household size of 6-10 persons (42.22%) and educated with primary, secondary and tertiary education (81.12%). The result of costs and return revealed that the marketing of beetroot bulbs is profitable with a net profit of N 47,686.08 per respondents per month. The financial indicators revealed that the business is viable and worthwhile to embark upon. The study further showed that inadequate capita (16.88%), storage losses (15.83%), high transport charges (13.12%), poor road network (11.46%), inadequate storage facilities (10.83%), and price fluctuation (10%) were the constraints of beetroot marketing. The study concluded that beetroot marketing is a profitable and viable business which can serve as a source of living to the teeming unemployed youths in the study area.
VL  - 8
IS  - 1
ER  -

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